YouTube has announced plans to support the music careers of four Nigerian artists.
The four Nigerian artists are Kizz Daniel, Reekado Banks, Simi and Teni.
The search engine giant will be providing these artists with the tools to propel their music, grow their presence on YouTube and accelerate the growth of their audience globally.
This news was announced at an event dubbed ‘A celebration of Afrobeats’ held in Lagos, Nigeria on Tuesday.
YouTube seeks to enhance its commitment to Nigerian Afrobeats talents after the Google for Nigeria event in July which sought to support 10 emerging Nigerian artists through Mr Eazi’s emPawa program.
These four Nigerian acts will be engaged in a series of workshops and content creation sessions, experimenting with content formats on YouTube.
Kizz Daniel, Reekado Banks, Simi and Teni will receive marketing promotion and education on best practices for growing and engaging their audience on an international scale.
YouTube Content Partnership Manager for Sub-Saharan Africa, Addy Awofisayo, said they are very excited to partner with these amazing artists to support their journey as their music travels across borders and they expand their audience globally.”
Addy Awofisayo added that there was no doubt that Afrobeats was dominating airwaves across the world.