Nigeria’s leading premium Lager, Star, makes at least N120 billion every year, according to Walter Drenth, Marketing Director, Nigerian Breweries PLC.
The revelation came on the night of Wednesday, November 6, as the company unveiled a limited edition series of Star, called Star Music Bottle.
Star is one of NB’s most successful brands, and according to experts, a strong leader in the alcoholic beverage industry.
Mouths opened and tongues wagged, as Drenth made the announcement during his presentation on Wednesday, during the star-studded event which held at Federal Palace hotel in Lagos.
What this means? At least 1.6M bottles are consumed every day at N200 a bottle. And Drenth says the figures are ‘average’.
Most Star drinkers are between 18 to 45, dwelling in urban and rural areas.
Sources say Nigerian Breweries is one of the sector’s highest employers of labour, and have a top 3 national marketing budget.
The limited edition Star Music bottle is supposed to be on sale for just 60 days.