Uzoma Dozie, Chief Executive Officer, Diamond Bank PLC, is leading the bank’s positioning drive as an innovative and technologically driven financial institution as he features as the lead character in a new television commercial for the Diamond Mobile App.
Diamond Bank, a leading retail bank in Nigeria, is ranked among the top six commercial banks in the country. Following a successful Rights Issue last year mainly targeted at developing its Information Technology infrastructure, Diamond Bank has introduced several novel solutions that have transformed the Nigerian banking space.
The new TVC, shot in the bank’s corporate head office in Lekki, Lagos, positions Diamond Mobile App as the reliable and ultra-efficient assistant for the high performing executive who likes to keep in sync with the personal side of things. In character, Dozie says: “As the CEO of Diamond Bank, time is precious and doing things right is important; quickly, efficiently and easy.”
Despite his visibly busy schedule, he shuns a shortlist of applications for personal assistant position, pointing out that there are some things he never likes to delegate – like booking flight tickets for his wife, getting movie tickets for his children as promised and buying tickets to events he wants to attend – all of which he simultaneously attends to on the go via his mobile phone. Then comes the clincher: “I can do all of these on my Diamond Mobile App. It’s beyond banking. Who needs a PA?”
Speaking on the commercial, Ayona Trimnell, Divisional Head, Corporate Communications, Diamond Bank PLC, explained that the TVC reinforces the bank’s message that the Diamond Mobile App is the ultimate personal assistant for easy, convenient banking.
According to her: “The Diamond Mobile is borne out of our commitment to continually offer value-added solutions that conveniently fit into the lifestyle of our customers. It is safe, easy to use and specifically developed for the success minded individual who is focused on maximizing all life’s moments whenever or wherever they are. The TVC is available on youtube via the following link https://www.youtube.com/watch?v=yzvXE3_wxRc.”
The Diamond Mobile App was recently upgraded with a Touch ID Feature which allows users seamless login to their accounts by simply identifying their fingerprints as an alternative to entering a User ID and password. The feature, available on iOS devices, marked the introduction of the service in Nigeria and also positioned Diamond Bank as an innovative institution that is progressively changing the face of banking in Nigeria with best-in-class customer-focused solutions.
Other features of the Diamond Mobile App include funds transfer, bills payment, events ticket purchase, movie tickets purchase, online shopping, wallet top-up as well as searching, booking and making payment for both local and international flights.