Competition between the two leading, alcoholic and non-alcoholic beverage makers, Nigerian Breweries Plc and Guinness Nigeria Plc, has heightened as you read.
Following the release of its brand new drink, Ace in December, Nigeria’s leading brewer, Nigerian Breweries has announced a new series of the drink, Ace Roots. The new brand drink which is bitter with good flavor was launched today in Lagos. The launch had media partners, guests and key distributors in attendance to witness the unveil of the sparkling alcoholic drink. With the arrival of ACE Roots, many industry watchers are expecting it to rival Guinness Nigeria’s Orijin.
Since its launch, Orijin has already gained ground among Nigerians as many now love to go for it. Picture of the Ace Roots drink to come soon on this blog.